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What Is LuLaRoe and Why Is It So Popular?

You’ve likely ended up on this blog post after searching the once [and some say still] popular clothing brand LuLaRoe. If you have seen the LuLaRoe documentary already, I would love to hear your thoughts too – leave me a comment! Keep reading to hear mine…

My thoughts on the LuLaRoe Documentary

I was a BIG fan of LuLaRoe back in 2016-2017. I bought a lot of LuLaRoe clothing and even more LuLaRoe leggings. While I never became a LuLaRoe consultant, I can’t say it didn’t cross my mind. I had a few friends who were and tried to talk me into it, but when I saw that $5,000-$10,000 buy-in to onboard, I quickly decided just to keep buying leggings from them.

And that leads to my thoughts in the whole LuLaRoe scandal… Do I think it’s a pyramid scheme? Yes and no. Just like all other MLMs, it is built in a pyramid style. Recruit, sell, recruit more. I’ve been a Jamberry consultant. I’ve even sold Rodan+Fields in the past. They were ran the exact same way.

But I don’t think any of them are schemes. I think the person signing up to sell anything, especially when it’s buying $5,000-$10,000 worth of inventory upfront, should do their research. Can you realistically sell that many clothes?!

What Is LuLaRoe and Why is It So Popular?

Where did the idea of personal responsibility go? I’m sorry, but it is not a company’s fault that you spent all the money you made on nice clothes, bags, and shoes and didn’t pay your mortgage. Nope. I don’t buy it.

Did LuLaRoe do some things wrong? Sure, it seems like it after watching the documentary. But if everyone took personal responsibility, I don’t think things would have gotten quite so out of hand. I agree with the lady that said if they crucify LuLaRoe in the MLM industry, there should be more right behind them.

LuLaRoe Popular Style Looks

While I still stand behind that I LOVED LuLaRoe clothing, I don’t wear any of it anymore. I only have a handful of leggings left. I sold most of what I had either on eBay, Poshmark, or I donated them – there are still lots of places to buy LuLaRoe online. The quality of the clothes definitely did go down, but I can’t speak to how they are now because I don’t own any recent LuLaRoe clothing.

Is LuLaRoe still in business?

They are! You can still find LuLaRoe consultants sharing and selling!

Take my thoughts with the 2 cents that they are worth. I would probably feel very differently if I had invested thousands of dollars in a company that seemed to wash their hands the minute it wasn’t going their way. But I won’t let that take back the fact that I felt like I looked GOOD in their clothes – and even more important, felt GREAT!

Styling a LuLaRoe Carly with Tieks and Belt

The following was my original post written in November of 2016. I still believe wholeheartedly in how I felt in this clothes!

You’ve liked heard of the brand either on the news or by hearing your friends talk about them, but you might still be wondering ‘What is LuLaRoe‘ and ‘Why is it so popular’? Here are 6 reasons why everyone is loving this brand right now!

A year after finding one of my favorite new brands, my closet is full of all kinds of different LuLaRoe pieces and the obsession is still going strong. But if you haven’t found the LuLa love yet, here’s what you need to know.

What Is LuLaRoe?

LuLaRoe is a clothing brand that is sold in a multi-level marketing set up where you must purchase the items from a consultant.

The brand was established in 2012 and quickly gained popularity during the leggings are pants movement. They’ve become an established brand with 45 current styles of clothing.

One thing that really sets LuLaRoe apart from other legging and clothing brands is their prints. Each “print” is only made into 2,500 pieces which is then split up between the different styles of clothing and sizes.

That means you won’t see a ton of the same print in the same size and style – making their clothing choices unique. This also contributes to the “hard to find” category – if you see something you like, you better buy it before it’s gone!

Why Is LuLaRoe Popular? Here’s 6 Reasons Why Women Are Obsessed [Like Me]!

Whether you have found the LuLaRoe love or are still on the fence, here are 6 reasons why I think the LuLaRoe clothing obsession is still going strong!

LuLaRoe clothing is flattering.

LuLaRoe outfit

Believe it or not, it’s not all about the LuLaRoe Leggings. Sure, that’s what brings most ladies into the obsession because… buttah leggings, but you’ll be trying more pieces in no time. It’s true, the leggings are often referred to as “buttah” because they are oh so soft.

I like to joke that they’re made out of magical unicorn hair, because how else does a One Size pair of leggings fit SUCH a range of sizes.

LuLaRoe Cassie Skirt

But leggings aren’t the only flattering pieces. I am totally obsessed with the Perfect Tee, as of late [pictured above]. It hits me in just the right spot and I feel like really flatters my figure [and hides that belly my lovely girls gave me!].

The Cassie skirt [pictured above] is another piece that might not get as much love as leggings and Irmas, but it’s extremely flattering. I love to wear mine high, accentuating my waist. I never thought I would say that again after 2 kiddos!

LuLaRoe sizing will make you smile.

LuLaRoe Carly Dress

You had me at XXS, LLR makers. That’s right, I normally wear a Medium in Tops in other brands and usually around an 8 in number sizes, but in Irmas and Perfects I wear XXS.

In the Carly dress [pictured above], I choose XS as I do in the Classic Tee as well. Cassie and Julia’s are the pieces where I choose a Small.

Be sure to connect with a consultant about sizing before you buy. You’ll be pleasantly surprised when you get to size down! That type of flattery goes a long way with me!

It’s about YOU!

Speaking of consultants, you’ll need one to buy LuLaRoe. This is a direct sales type of business and most LLR consultants can be found online through Facebook groups.

Why Is LuLaRoe Popular? Carly Dress is Timeless

While it can be a little annoying that you can’t just go buy LLR, don’t let that stop you. There are SO many great consultants out there that really love the clothes and can make your shopping experience all about you.

Get to know them, they’ll get to know your style, size, and be on the lookout for pieces they know you’ll love.

LuLaRoe clothing is unique.

It’s not just because of the crazy colors and designs either. LuLaRoe only makes 1,000 pieces in each pattern or design. That’s split up between 20 different styles available with the brand.

That’s also split between the thousands of LLR consultants so the odds of you having the same shirt or skirt as someone else in your town… very minimal!

LuLaRoe Carly with Leggings

Plus there are a ton of different ways to wear LuLaRoe clothing. In the picture above I’m rocking my new Carly with a side knot over a pair of light gray leggings.

I’ve seen Carly’s worn over Cassie’s, with Lindsay’s, and more! Get creative, get unique, and have fun with LuLaRoe pieces!

Let’s also address those crazy designs, shall we?! When I first saw LLR, I was like “Oh heck no. I’m not wearing cats on my legs.” So, we all know that I changed my mind, but why? They’re so fun!

Break out of your comfort zone and share your unique style, my friends!

It’s comfortable… duh!

So it’s the number one reason I keep obsessing over LuLaRoe… the comfort.

LuLaRoe Clothing is Comfortable Style

Most days you’ll find me dressed just like above, wearing leggings with an oversized sweater. But the best part of the comfort is the fact that I don’t have to change out of it when it’s time to pick up my daughter from preschool! My girls love LuLaRoe for kids too!

I pull on a pair of adorable Tieks ballet flats and I’ve got a cute outfit again!

Even when you’re “dressed up”, you’ve still got comfort.

LuLaRoe Carly sitting on swing.

I finally took the plunge and tried a Carly dress when a fellow blogger told me she always flies in a Carly because they’re so comfy. Spoiler alert: She was right.

LuLaRoe clothing is stylish without the effort.

Ladies, I’ll admit really fast… I’m no fashionista. That’s another reason why LuLaRoe clothing is the first thing I usually pick from my closet.

LuLaRoe Styling Cassie Skirt

It’s easy to style – a statement necklace, a white tee, and my puffer vest just completed this Cassie so well, with very little effort on my part.

Want to go from day to night with LLR? I threw on a denim jacket and a belt with this Carly and traded out my comfy flats for a pair of booties to completely change the look.

LuLaRoe Carly with Denim Jacket and Booties

In a post I wrote earlier this year, I share a few different ways you can style LuLaRoe Outfits too! I’m telling you, if I can make these pieces stylish… you can too.

There’s definitely a reason why I still get visits and questions about LuLaRoe clothing daily. It’s because women are obsessed with these pieces and for good reason. Whether you’re looking for comfort, unique pieces, or clothing to make you feel better about yourself, I think you’ll find it in LuLaRoe.


 Now it’s your turn – tell me:

Are you already obsessed with LuLaRoe Clothing?
What pieces make up your favorite look?

Not a fan anymore

Monday 13th of June 2022

I bought few dresses from a local LulaRoe consultant few years ago. The were cute but I think they are so pricey and because of their prices, I no longer buy them. A lot of their prints are too busy and look like they are made for older women.


Wednesday 20th of April 2022

I appreciate that your focus is on the clothes and the comfort, and not pushing sales. With what I've learnt about Lularoe, their biggest downfall was in managing the quality of products with the demand. If thousands of buyers receive faulty products without refund, something is very wrong. You could have gotten very lucky with your buys.

For those who joined as consultants, having to pay upfront and buy heaps of clothes in hopes of selling is a risk I sincerely hope they know of.

My honest opinion stays with their pricing. USD$50 for a plain coloured top is a little too pricey. Especially when there is huge competition from clothes manufactured and sold directly from China, offering the same if not better quality. Just my two cents!

Not a fan

Friday 15th of October 2021

I just don’t get it. Truly, I don’t - but I’ve been trying really hard to. As someone who appreciates fashion AND loves comfort, other than the fact that the leggings and all the other stretchy pieces from lularoe are by nature obviously comfortable (especially if purchased in the right size), BUT, they are just not for everyone! In fact, most people should NOT wear leggings at all, but if they must, they really should wear a long shirt or something to cover up all that leggings-ness! And furthermore, the patterns are just so…well, unattractive. The designs look like something ripped off from an adult coloring book and would not look good on most people, let alone some of the shapes that are pouring themselves into leggings now.

So, aside from all the brouhaha created within this at-its-core-degenerately-greedy company, I cannot for the life of me figure out how they made over $1B selling such hideous clothes. And why these seemingly smart and ambitious women would actually jump on the absolute tackiest bandwagon in the crazy-parade. You would not catch any self-respecting fashionista in anything I’ve seen from this company and their “designers!”


Sunday 17th of October 2021

@Not a fan, I would recommend (for research purposes) taking a look at to know what the brand looks like NOW. I think you would be surprised. Not saying it is for you (I don’t know your style!) but your observations above seem to be more relevant to LulaRoe 2017 and before. Happy fashion researching!

Cherry Pigg

Wednesday 13th of October 2021

I love Lularoe and I’d be sad if the brand goes under!!

Janet Johnson

Saturday 9th of October 2021

The clothing seems of poor quality.